Technogym, the next generation wellness experience.
Technogym, the premier world leader in the design of fitness equipment, is today breaking the boundaries of gym clubs to ride home&outdoor training trend. By tapping into Millennials’ aspirations for better-self, personalisation and experiences over material possessions, we challenge our client to an important mind shift: from manufacturer to media company. The new app is conceived to spread the brand’s wellness philosophy through hypercustomized contents and courses, based on personal data intelligence. A tool helping people not just training, but engaging daily physical activity, correct nutrition and a positive mindset.