My Page, rethinking online engagement for kids

MyPage is a self started and run startup founded in 2008 to make kid’s online experiences both safer and more exciting: no more prohibitions and concerns for parents, no boredom for kids. The first ‘social’ network where kids can create their own profile, fill it with widgets (highly interactive & playful widgets) and play with real life friends. MyPage has also been a trailblazer in the way brands and sponsors engage with this young audience: beside the community platform we developed a ‘game factory’ to make brand contents relevant to kids & family in a playful way.

Top advertisers:
Lego, Nintendo, Sony, NikelOdeon, Ferrero, Amnesty International, Unilever, Rcs, Amnesty International, Eagle Pictures

Day Shop, a new tool to sail a blue ocean

Day Ristoservice, an Italian leader in employee benefits, has been partnering with our team for over ten years to foster business innovation steadily.
Since day one the company was selling its meal tickets through complex public tenders targeting only big corporations. We challenged Day to a blue ocean shift, with a smart game-changing tool: a super-fast 3-step shopping experience targeting for the first time professionals and SME. A simple solution which made, once again, Day a trailblazer in the competitive scenario and opened a year-over-year double-digits growth new revenue line.

Segafredo, a ‘game changer’ in coffe culture

At the end of the first decade of the new millennium, Segafredo, an established coffe brand for Generation Xers, was seeking for new ways to increase their relevance to younger audiences. Keeping in mind social gaming as the real emerging digital trend, we conceived an hyperconnected digital platform where espresso lovers could gather into a brand coffee culture community and engage with brand contents through gaming experiences. Casa Segafredo is a house to explore, where every room is devoted to an aspect of the black drink, from the crop to the cup: editorial contents, social gaming, contest and branded space at Taste Fair 2012.

Le Meraviglie, a digital atlas to enhance movie experience

“We would like films to be opportunities to see the world through other windows and experience them” Alice Rohrwacher
We partnered with Tempesta Film Studios to design the digital storytelling of the Cannes-winning movie Le meraviglie. At the centre of an interactive experience, viewers explore the physical ‘stage’ of the movie finding an atlas of multimedia cultural inspirations.

Mellon, real trust as the new currency.

Mellon is a self started and run startup: it is a new social marketplace App to sell, buy and swap things with friends only. By valuing the role of real communities and using mobile technology as a tool to expand the experience of sharing, we designed a marketplace where users can make deals with people they trust.

VIEWIFY,  supporting next generations to build their future

Viewify is a new startup sparking change in college choice outdated and expensive experience. A video atlas of united states colleges based on a peer-to-peer storytelling. More than a video platform, a community where contents are created and shared by students for ‘apprentice students’. We supported Viewify with UX and design thinking methodologies  to sharpen and systemize information architecture, user flows and an organic digital experience to better serve customer needs and to get to a lean viable solution.

Reporter Italy, bringing a tailor to your doorstep

As a long-standing italian brand for Generation Xers, Reporter was seeking for new ways to increase their reach with millennials and make the brand’s legacy relevant to a younger audience. Keeping in mind customization and co-creation as millennials’ key drivers, we partnered to develop a new service ‘literally’ tailored to this new audience: an e-commerce that allows men to customize their shirt in any detail, based on a new-to-the-world patented ‘digital metre’ which uses phone’s camera to measure your best fitting.

Day Tronic, an award-winning app for a better Day.

Day Ristoservice, an Italian leader in employee benefits, is always seeking for new solutions to make ‘every day a better Day.’ Our job was to define a new desirable, viable and feasible digital service helping the brand strengthen its USP.
We created an award-winning mobile payment App offering a smart, fast and light new lunch experience and pioneering NFC and other latest proximity technologies.

LIU JO RETAIL PROJECT, a new corporate storytelling platform.

Liu Jo needed a new corporate tool to support the brand retail concept sale. We designed and developed a digital platform able both to strengthen brand consistency and to expand its global presence. With a new rich-media storytelling approach, the corporate tablet App provides area managers and prospects with a clear overview of the brand profile, data analysis, international reach.

DISNEY STORY CENTRAL, OPEN ACCESS TO THE WORLD OF MAGIC

Sometimes brands can make the world a more exciting place to be.
Internet.org is a Facebook-led initiative to bring internet access and the benefits of connectivity to the portion of the world that doesn‘t have them yet. We partnered with Disney Publishing Worldwide – within internet.org project – to create an e-book delivery and reading platform able to overcome technology barriers and give access to Disney e-books via older generation phones, reaching millions of kids in developing countries.

Gustiamo, italy as an attitude

Gustiamo – a small italian food e-boutique based in Bronx – needed a standout strategy in a very competitive scenario of italian gourmand on-line stores. We design a new colorful and unconventional Corporate Image and UI strongly rooted in Gustiamo’s unique ingredients: a fiercly independent team of italian migrants and bronx neighbours bringing together food mania and fusion approach.

Technogym, the next generation wellness experience.

Technogym, the premier world leader in the design of fitness equipment, is today breaking the boundaries of gym clubs to ride home&outdoor training trend. By tapping into Millennials’ aspirations for better-self, personalisation and experiences over material possessions, we challenge our client to an important mind shift: from manufacturer to media company. The new app is conceived to spread the brand’s wellness philosophy through hypercustomized contents and courses, based on personal data intelligence. A tool helping people not just training, but engaging daily physical activity, correct nutrition and a positive mindset.

Beonme, a new skincare proposition to resonate with millennials

Beonme, an emerging Italian brand, challenged us to create a high-level future vision and reimagine a whole new proposition for a digital native skincare brand: from the shopping experience to the actual product and its packaging. We flanked the founders with a lean-startup approach to validate their ideas and build sustainable business growth. Together, we designed and developed a new vibrant yet natural identity with a strongly visual driven storytelling approach and a millennial-proof digital presence.

Lefay, the green leisure maestro

Lefay is an internationally acclaimed Italian Luxury Eco-Resort brand known for ultra-premium service, one-of-a-kind holistic SPA method and the most stunning italian resort locations. Drawing from its new luxury proposition as an eco high-end ‘wellness destination’,  we partnered to focus, sharpen and systemize the brand DNA into an organic – coherent and scalable – Corporate Identity & Corporate Design System. A rich and dynamic ‘abacus’ – ranging from color palettes to photo style, from digital to material packaging & collaterals’ design – mixing a green and natural imagery with a strict high-end tone of voice.

Lefay, the green leisure maestro

Lefay is an internationally acclaimed Italian Luxury Eco-Resort brand known for ultra-premium service, one-of-a-kind holistic SPA method and the most stunning italian resort locations. Drawing from its new luxury proposition as an eco high-end ‘wellness destination’,  we partnered to focus, sharpen and systemize the brand DNA into an organic – coherent and scalable – Corporate Identity & Corporate Design System. A rich and dynamic ‘abacus’ – ranging from color palettes to photo style, from digital to material packaging & collaterals’ design – mixing a green and natural imagery with a strict high-end tone of voice.

Beonme, a new skincare proposition to resonate with millennials

Beonme, an emerging Italian brand, challenged us to create a high-level future vision and reimagine a whole new proposition for a digital native skincare brand: from the shopping experience to the actual product and its packaging. We flanked the founders with a lean-startup approach to validate their ideas and build sustainable business growth. Together, we designed and developed a new vibrant yet natural identity with a strongly visual driven storytelling approach and a millennial-proof digital presence.

Technogym, the next generation wellness experience.

Technogym, the premier world leader in the design of fitness equipment, is today breaking the boundaries of gym clubs to ride home&outdoor training trend. By tapping into Millennials’ aspirations for better-self, personalisation and experiences over material possessions, we challenge our client to an important mind shift: from manufacturer to media company. The new app is conceived to spread the brand’s wellness philosophy through hypercustomized contents and courses, based on personal data intelligence. A tool helping people not just training, but engaging daily physical activity, correct nutrition and a positive mindset.

Gustiamo, italy as an attitude

Gustiamo – a small italian food e-boutique based in Bronx – needed a standout strategy in a very competitive scenario of italian gourmand on-line stores. We design a new colorful and unconventional Corporate Image and UI strongly rooted in Gustiamo’s unique ingredients: a fiercly independent team of italian migrants and bronx neighbours bringing together food mania and fusion approach.

DISNEY STORY CENTRAL, OPEN ACCESS TO THE WORLD OF MAGIC

Sometimes brands can make the world a more exciting place to be.
Internet.org is a Facebook-led initiative to bring internet access and the benefits of connectivity to the portion of the world that doesn‘t have them yet. We partnered with Disney Publishing Worldwide – within internet.org project – to create an e-book delivery and reading platform able to overcome technology barriers and give access to Disney e-books via older generation phones, reaching millions of kids in developing countries.

LIU JO RETAIL PROJECT, a new corporate storytelling platform.

Liu Jo needed a new corporate tool to support the brand retail concept sale. We designed and developed a digital platform able both to strengthen brand consistency and to expand its global presence. With a new rich-media storytelling approach, the corporate tablet App provides area managers and prospects with a clear overview of the brand profile, data analysis, international reach.

Day Tronic, an award-winning app for a better Day.

Day Ristoservice, an Italian leader in employee benefits, is always seeking for new solutions to make ‘every day a better Day.’ Our job was to define a new desirable, viable and feasible digital service helping the brand strengthen its USP.
We created an award-winning mobile payment App offering a smart, fast and light new lunch experience and pioneering NFC and other latest proximity technologies.

Reporter Italy, bringing a tailor to your doorstep

As a long-standing italian brand for Generation Xers, Reporter was seeking for new ways to increase their reach with millennials and make the brand’s legacy relevant to a younger audience. Keeping in mind customization and co-creation as millennials’ key drivers, we partnered to develop a new service ‘literally’ tailored to this new audience: an e-commerce that allows men to customize their shirt in any detail, based on a new-to-the-world patented ‘digital metre’ which uses phone’s camera to measure your best fitting.

VIEWIFY,  supporting next generations to build their future

Viewify is a new startup sparking change in college choice outdated and expensive experience. A video atlas of united states colleges based on a peer-to-peer storytelling. More than a video platform, a community where contents are created and shared by students for ‘apprentice students’. We supported Viewify with UX and design thinking methodologies  to sharpen and systemize information architecture, user flows and an organic digital experience to better serve customer needs and to get to a lean viable solution.

Mellon, real trust as the new currency.

Mellon is a self started and run startup: it is a new social marketplace App to sell, buy and swap things with friends only. By valuing the role of real communities and using mobile technology as a tool to expand the experience of sharing, we designed a marketplace where users can make deals with people they trust.

Le Meraviglie, a digital atlas to enhance movie experience

“We would like films to be opportunities to see the world through other windows and experience them” Alice Rohrwacher
We partnered with Tempesta Film Studios to design the digital storytelling of the Cannes-winning movie Le meraviglie. At the centre of an interactive experience, viewers explore the physical ‘stage’ of the movie finding an atlas of multimedia cultural inspirations.

Segafredo, a ‘game changer’ in coffe culture

At the end of the first decade of the new millennium, Segafredo, an established coffe brand for Generation Xers, was seeking for new ways to increase their relevance to younger audiences. Keeping in mind social gaming as the real emerging digital trend, we conceived an hyperconnected digital platform where espresso lovers could gather into a brand coffee culture community and engage with brand contents through gaming experiences. Casa Segafredo is a house to explore, where every room is devoted to an aspect of the black drink, from the crop to the cup: editorial contents, social gaming, contest and branded space at Taste Fair 2012.

Day Shop, a new tool to sail a blue ocean

Day Ristoservice, an Italian leader in employee benefits, has been partnering with our team for over ten years to foster business innovation steadily.
Since day one the company was selling its meal tickets through complex public tenders targeting only big corporations. We challenged Day to a blue ocean shift, with a smart game-changing tool: a super-fast 3-step shopping experience targeting for the first time professionals and SME. A simple solution which made, once again, Day a trailblazer in the competitive scenario and opened a year-over-year double-digits growth new revenue line.

My Page, rethinking online engagement for kids

MyPage is a self started and run startup founded in 2008 to make kid’s online experiences both safer and more exciting: no more prohibitions and concerns for parents, no boredom for kids. The first ‘social’ network where kids can create their own profile, fill it with widgets (highly interactive & playful widgets) and play with real life friends. MyPage has also been a trailblazer in the way brands and sponsors engage with this young audience: beside the community platform we developed a ‘game factory’ to make brand contents relevant to kids & family in a playful way.

Top advertisers:
Lego, Nintendo, Sony, NikelOdeon, Ferrero, Amnesty International, Unilever, Rcs, Amnesty International, Eagle Pictures